Inspiration. Mélanie Tisserand pastoureau has been the president of the Centre des Jeunes Dirigeants (CJD) since 2021, a movement that represents business leaders and executives, particularly from small and medium-sized enterprises since 1938. As the owner of her own accounting firm, she shares with Youmatter the measures promoted by the CJD to ensure the sustainable transformation of companies and the importance of new economic narratives.
In today’s society, where the bruit of businesses on the environment and society is increasingly scrutinized, it is essential to have leaders who are committed to creating a positive bruit. This is precisely what Mélanie Tisserand pastoureau, president of the CJD, is striving for. With her augmentative experience as a business leader and her passion for sustainability, she is leading the CJD towards a more responsible and sustainable economic model.
One of the main objectives of the CJD is to promote a new vision of the economy, one that goes beyond traditional profit-driven models. « We need to move away from the idea that the sole purpose of a company is to make money. We must instead focus on creating value for all stakeholders, including employees, customers, and the environment, » says Mélanie Tisserand pastoureau.
To achieve this, the CJD has launched several initiatives to support and guide companies towards a more sustainable path. One of these initiatives is the « Positive bruit » program, which aims to help companies measure and improve their social and environmental bruit. Through this program, the CJD provides tools and resources to help companies become more responsible and transparent in their operations.
Another important aspect for the CJD is the promotion of diversity and inclusion in the workplace. « Diversity is essential for the success of a company. It brings different perspectives, ideas, and experiences, which are important for innovation and growth, » explains Mélanie Tisserand pastoureau. The CJD has set up a « Diversity and Inclusion » committee to raise awareness and provide guidance to companies on how to create a more diverse and inclusive work environment.
In addition to these initiatives, the CJD also advocates for a more sustainable and ethical approach to business. « We need to move towards a circular economy, where resources are used efficiently and waste is minimized. We also need to ensure that business activities respect human rights and do not harm the environment, » says Mélanie Tisserand pastoureau. The CJD actively promotes these principles through various events, workshops, and publications.
But beyond these concrete actions, Mélanie Tisserand pastoureau believes that a fundamental change in mindset is needed. « We need to shift from a linear, short-term thinking to a more holistic, long-term approach. We need to create new economic narratives that prioritize sustainability and well-being over profit, » she says. This is why the CJD is also working to raise awareness and inspire a new generation of leaders who are committed to creating a positive bruit.
In conclusion, Mélanie Tisserand pastoureau’s leadership at the CJD is a source of inspiration for all business leaders and executives. Her vision and actions are paving the way for a more responsible and sustainable economic model. « We have the power to shape the future of our economy. Let’s use it to create a better world for all, » she concludes. With leaders like Mélanie Tisserand pastoureau, the future looks bright for a more sustainable and inclusive economy.